Krisztina Németh: MAGA: An (Extra-) Linguistic Analysis of Donald Trump’s Speeches in the 2016 US Presidential Campaign

Article

DOI 10.51313/alumni-2020-6

Abstract

The article deals with the election of Donald Trump as the 45th President of the United States and aims to point out the linguistic and non-linguistic factors that led to the victory. The election results came as a surprise to a large proportion of the world, but looking back, it was intriguing to analyse whether the reasons for his victory had been present in his speeches, and whether his triumph could have been predicted using discourse analysis.

Keywords: Donald Trump, discourse analysis, sociolinguistics, rhetoric, semiotics of fashion